The Evolution of Consumer Brand Investments

Online Webinar supported by Gordon Brothers.

As retail entered a new decade, the ongoing COVID-19 pandemic accelerated many industry trends already underway. Despite the uncertainty, the shift to e-commerce, the decline in brick-and-mortar stores and evolving consumer shopping habits will shape the year ahead.

Increasingly, a shift to e-commerce and brand revitalization are viable options for struggling retailers even after brick-and-mortar locations close. Despite a downturn in business, a retailer’s brand may still be profitable and worth revitalizing.

In the ‘new normal’ there are more ways to monetize brands than ever before, with or without operating physical retail stores. To achieve longevity, brands need to be capable of adapting their models quickly and making insightful decisions.

At Gordon Brothers, our approach to investing in this environment is embracing operating models with fewer fixed assets or costs that leverage partnerships and allow ecosystems to grow. Our Brands team has been at the leading edge of building and financing such businesses.

Join Tobias Nanda, President, Brands, as he discusses how Gordon Brothers has approached this evolving industry and what’s ahead in 2021.

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