CTP Mastermind: Incentives Beyond Finance

RETENTION WITHOUT BUDGET: INCENTIVISING TALENT IN A CRISIS

How do you mobilise talent when you can’t buy loyalty?

In a restructuring scenario, cash is the scarcest resource. Yet, losing key talent during a “Cost Transformation” process is often the final nail in the coffin for a distressed business.

When financial levers are frozen and bonuses are off the table, what remains?

The Masterclass Join Massimiliano Tiana, CTP (Equity Partner, EMEA Restructuring Leader at Deloitte), as he dismantles the myth that money is the only motivator. Drawing on his experience managing complex cross-border transformations, he reveals why Intrinsic Motivators—purpose, career progression, and recognition—are not just “soft HR skills,” but hard strategic tools for survival.

You will learn:

• The “Cost Paradox”: Why financial rewards often backfire during distress.
• The Purpose Framework: How to align staff survival with company survival.
• Structuring the Package: How to design non-monetary retention schemes that actually work.

About the Speaker: Massimiliano Tiana is an Equity Partner and the EMEA Leader of Restructuring, Turnaround & Cost Transformation at Deloitte. A Certified Turnaround Professional (CTP) with deep operational experience, he specialises in guiding complex organizations through critical periods of change.

Date: Wednesday, 21st January 2026

Time: 14:00 – 15:15 GMT / 15:00 – 16:15 CET

Location: Online (Zoom)

Who Can Attend? All are welcome to register for this event. There is no registration fee.