Whilst investors can liquidate their positions quickly the challenges for business managers run deeper. Decisions take longer to impact results and can be overturned by the unpredictability of the crisis. Most businesses will be impacted in some way and for many it will take management teams into new territory, the “zone of insolvency”. The speed with which they react and the actions they take will often be the difference between survival or failure.
Author: Alan Tilley, Chairman of Turnaround Specialists BM&T European Restructuring Solutions, and President of the European Association of Certified Turnaround Professionals
